Friday, November 18, 2011

The Importance of Being Awesome

Faris Yakob is the Chief Innovation Officer for some crowd ... likely a media and advertising company. What attracted me to this 18 minute video was not, however, his name nor the fact I had never heard of him. It was the comment on my Mashable feed that he was a founding partner of Spies and Assassins. What a great title - and on their page they are "Thinkers of Things. Makers of stuff." I love that! That and the title of his presentation which is basically that the future belongs to the most awesome.

Now, at first look, don't be put off by his style of presentation,or the fact that this is just a video of it and some of the detail on his slides doesn't show all that well. There are some very important messages here. For individuals,  business and education (at lest, I think there are). Listen for the commentary around information flow and time for effect. Make the connections between rate of development being almost infinite and the cost of technology basically zero.  Think of the opportunities that are being created daily as a result. The link between content, the media, the medium, and awesomeness.

The danger I think is that we ignore this type of thought provocation at our peril. I think Faris touches on critically important issues. It's up to us how we react and respond. Enjoy.

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